A project brief is a short, concise, clear and summarized written document. Creating or filling out a good briefing is not easy at first sight, however, it is much easier than it seems. Let us explain how.
The objective of the briefing is to cover all the needs that the project will have, as well as relevant information about it:
- Details about the client’s product.
- How is the current market where the client operates.
- What is the profile of their consumer or target audience.
- What are the brand’s objectives.
- What the client’s goals are.
This is a general thing that applies to almost all briefings in any creative process. However, in the world of safety footwear, it is necessary to answer another series of questions:
- How many pairs are expected to be sold in a given time frame.
- Estimated desired price for both the purchase and sale of the product.
- Special properties that the footwear may have.
- Information about direct competition.
- In which market it will be sold.
By filling in all these fields, you will see that the information needed to start the design and development process is structured and ready to start working!
Finally, and possibly one of the fundamental aspects of the whole design phase is to get a good amount of visual references. This helps drive the early sketching process. We can work on following the design line that the client is looking for for their product.
A correct use of the briefing by the client and the company helps to speed up times, avoid rounds of changes due to lack of understanding and even to explore new ideas or concepts that derive from the original ideas and end up adding extra value to the footwear.
Did you find this information useful? We provide a downloadable GPI briefing template as an example.